B2B SaaS / Operational execution platform
Guidant Run
Designed a multi-role SaaS platform that turns versioned procedures into live, trackable operational runs.
View case studyDeSoto Donovan · Senior Product Designer
Designing complex products people can actually use.
I’m DeSoto Donovan, a Senior Product Designer with 15+ years across B2B SaaS, enterprise platforms, ecommerce, web, iOS, and Android. I turn ambiguous workflows into clear, testable experiences—and measure what improves.
84%
reduction in funnel exit
SnoopDrive
80%
fewer support inquiries
SnoopDrive
86% → 92%
conversion improvement
Kelley Blue Book
~$1.5M/mo
ecommerce revenue supported
ThumperFab
Selected work
Featured product work
B2B SaaS / Multi-role operational platform
SnoopDrive
Redesigned a complex warranty funnel and operational platform, reducing funnel exit by 84% and support inquiries by 80%.
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Enterprise web / Design system / Experimentation
Kelley Blue Book / Cox Automotive
Led design-system migration and controlled experimentation on a high-traffic valuation flow, improving conversion from 86% to 92%.
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Zero-to-one subscription product / Web, iOS, Android
The Man Behind The Music
Defined a web-first subscription and creator-review product that expanded to iOS and Android after demand validation.
View case studySelected Ecommerce, Web & Brand Work
Additional live work spanning ecommerce conversion, editorial, hospitality, local services, and brand systems.
ThumperFab
ThumperFab
Ecommerce / B2C & dealer
About this work
N1D Studios
Web / Booking
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Pineywoods
Web / Local services
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Dos Aguas Tulum
Web / Hospitality
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JMD Glow
Ecommerce / Brand
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BH Private Group
Web / Brand
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Let’s work on what matters.
Senior Product Designer with experience across enterprise, startup, ecommerce, and client environments. I work closely with product, engineering, research, analytics, and business stakeholders to ship clear, measurable experiences.