

B2B SaaS · Operational Tooling
Guidant Run
Designed an operational execution platform that turns tribal knowledge into runnable, version-controlled SOPs. 25 founding customers, 800+ SOMs, 1,500+ guided runs in beta.
Senior Product Designer
15+ years designing B2B SaaS, enterprise, and zero-to-one products across web, iOS, and Android. Currently designing Guidant Run — operational execution infrastructure for ops teams. Previously $379M in revenue impact at Cox Automotive and 84% exit rate reduction at SnoopDrive.
Enterprise redesigns, startup MVPs, and zero-to-one products.


B2B SaaS · Operational Tooling
Designed an operational execution platform that turns tribal knowledge into runnable, version-controlled SOPs. 25 founding customers, 800+ SOMs, 1,500+ guided runs in beta.


Enterprise · Automotive
86% → 92% conversion, $379M revenue impact, CSAT scores up across devices. Redesigned KBB's highest-traffic valuation experience.


Zero-to-One · Media
Designed a cross-platform subscription and creator review product from concept to MVP across web, iOS, and Android.