Selected work
B2B SaaS, enterprise redesigns, startup MVPs, and zero-to-one products - each reflecting how I approach complex problems with research, systems thinking, and cross-functional collaboration.
B2B SaaS · Operational Tooling
Designed an operational execution platform that turns tribal knowledge into structured, runnable SOPs. 25 founding customers, 800+ SOMs created, 1,500+ guided runs in beta.
Enterprise · Automotive
Drove a $379M revenue impact by redesigning KBB's highest-traffic valuation experience, raising conversion from 86% to 92% and CSAT scores across devices.
Startup · Automotive
Reduced funnel exit rates by 84% and CS inquiries by 80% by redesigning the warranty quote experience at an early-stage startup.
Zero-to-One · Media
Defined and designed a cross-platform subscription and creator review product from concept to MVP across web, iOS, and Android.